Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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Items tagged xhtml

  • Blog entry // 02.24.2008 // 8:24 PM // 94 Comments

    Your markup validator

    Your markup validator, whether it’s the one on the W3C site or one built into your favorite coding tool, is a debugging tool. It should be used as such. Its job is to find errors in your code, so that you can fix them (or at least be aware of them).

    Your markup validator, whether it’s the one on the W3C site or one built into your favorite coding tool, is not a measuring stick for greatness. It’s not to be used on other people’s code for the purpose of pointing out their shortcomings as a markup coder so that you can make yourself feel better than them. The fact that your code passes a validator does not make it better than the next guy’s code. There is almost never a good reason for you to be validating someone else’s code. Usually, if you’re validating someone else’s code, it’s because you’re being an asshole.

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  • Blog entry // 11.25.2007 // 3:40 PM // 63 Comments

    It’s not the tool, it’s how you use it.

    Today, as I was looking through the referrers for this site, I found a comment from my now-co-worker D. Keith Robinson, dated December 4th, 2003. A few excerpts from the comment:

    It’s an age old debate. Flash vs. HTML vs. CSS — blah, blah, blah. I’ll hammer a few more nails into this dead horse if it’ll help get the message across. It’s not about the tool, it’s about what you do with it. … The problem usually is that some designer or developer latches on to a certain technology (it could be CSS, it could be Flash, it could be anything) and thereafter tries to solve every and all problems with it. … Flash is a tool, CSS is a tool. If you are working on the Web you’d probably want to have both in your “toolbox” and know how and when to use each. … A carpenter doesn’t try to build everything with a hammer, does he? Why should a Web designer be any different?

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  • Blog entry // 09.30.2007 // 11:33 PM // 141 Comments

    Tools do not a designer make

    During the design roundtable at Webmaster Jam Session last weekend, I mentioned that I think employers often value knowledge of tools too much when it comes to hiring web designers. As I think about it more, I realize that it’s not just employers; there are probably thousands of people out there that call themselves “web designers” despite having no real understanding of the basics of design.

    But employers’ focus on tools encourages this. Job descriptions far more often demand that potential employees know Photoshop, HTML, CSS, and JavaScript than than you know layout, color, typography, usability, and information architecture. This is really flawed thinking, in my mind.

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  • Photo // 04.08.2007 // 10:07 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:07 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:06 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:06 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:05 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:05 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:04 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:04 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:02 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:02 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:01 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10:01 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 10 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:58 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:57 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:57 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:55 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:55 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:54 PM // flickr

    Web Standards Creativity

  • Photo // 04.08.2007 // 9:54 PM // flickr

    Web Standards Creativity

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