Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

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  • Blog entry // 05.20.2009 // 12:34 PM // 91 Comments

    On applying OOP concepts to CSS

    Last night, while work on a very cool client project for Blue Flavor, I took a short break to make the following tweet: “It’s amazing what you can do in very little code when you apply object-oriented principles to CSS. Wish more front-end devs understood OOP.”

    I got a surprising number of responses from people asking what I meant, exactly, and for examples. I also got several responses, and a few IMs, from people touting Compass and Sass, a pair of Ruby projects that provide useful language features and syntax to CSS and CSS frameworks, allowing you to do all sorts of fancy things.

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