Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

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Items tagged strategy

  • Blog entry // 09.16.2011 // 11:36 AM // 21 Comments

    Should social media be paying you?

    Back in 2006, my buddy Mike Davidson left to launch a citizen journalism product called Newsvine. Newsvine encouraged folks to write articles for the site, and in a novel twist that differentiated it from most blogging and community-oriented sites of the time, it actually paid its users to do so. In fact, it still does. Newsvine was acquired by in 2007, and it continues to pay 90% of the advertising revenues on pieces written back to their authors.

    I thought it was brilliant, and since that time, I’ve always had a feeling deep down that all social media ought to work this way. Think about it: what would Twitter be without your tweets? How useful is Yelp without your reviews? Maybe — just maybe — as social media companies become profitable, they should be sharing some of it with their users. After all, without them, they’d be nothing as companies.

  • Blog entry // 12.15.2009 // 2:43 PM // 31 Comments

    Are web agencies design-heavy?

    Since I couldn’t fit my thoughts in 140 characters, this is a short post prompted by a discussion on Twitter today about development resources at web agencies. First, let’s define “agency.” When I say “web agency,” I mean a company that does web work for clients. This does not include internal teams, such as the web staff at a newspaper or university, nor does it include companies that build apps for themselves, like 37 Signals or Alamofire.

    My impression, which I’ll admit is entirely speculation and not backed up by any real facts, is that web agencies today may be under-staffed on the development side of things.

  • Blog entry // 01.10.2008 // 10:06 AM // 0 Comments

    Solutioneering, or putting solutions before problems

    Solutioneering” is a term our Creative Director, D. Keith Robinson, came up with back in the early days of Blue Flavor. Essentially, it means putting solutions before problems. In technical fields like web design and development, solutioneering is especially prevalent. However, this approach rarely yields good results.

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