Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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Items tagged smashingmagazine

  • Blog entry // 01.13.2012 // 2:02 PM // 6 Comments

    On Smashing Magazine’s super-responsive design

    This week, Smashing Magazine, a truly great resource for web designers and front-end developers, launched a comprehensive redesign of their site, headed up by the ultra-talented Elliot Jay Stocks. Predictably, the site is beautiful, thoughtfully laid out, well-executed, and responsive. Like, really responsive.

    In fact, the site has six — count ‘em, six — unique layouts, split by five breakpoints. It’s quite an impressive feat to have built a design that adapts in so many ways based on the size of the viewport it’s displayed in. But I can’t help but wonder if we’ve gone over the top, here.

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