Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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  • Link // 05.09.2010 // 9:51 AM // 0 Comments

    Mark Boulton: Back To Reading Feeds

    Mark’s experience of NetNewsWire for iPad getting him back into habit of easing RSS/Atom feeds perfectly parallels mine. I hadn’t read feeds ia year or so, and now I’m back to doing it every day, from the comfort of my couch.

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  • Link // 06.17.2009 // 6:09 PM // 0 Comments

    Fever° Red hot. Well read.

    Fever is The Wolf’s new feed-reader-with-a-twist. As I have with previous Shaun Inman joints, I’ve been giving Fever a beta trial run for quite some time, and I’ve seen it’s evolution from concept to implementation. It’s a really fascinating product, and one that kind of makes you wonder “why hasn’t anyone else thought of this?” The “twist,” here, is that it smarty analyses your feeds’ content, and lets what’s hot “bubble up,” helping to consume more feeds in less time than ever before. As with all of Shaun’s work, the interface is stunningly beautiful and all of the details work like a charm. It’s really, really well-done. As an aside, Shaun has really perfected the sale of this type of app — his purchase/registration/install/upgrade process is as simple as seamless as it gets for self-hosted software. Love it.

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  • Link // 07.13.2007 // 8:09 AM // 1 Comment

    Django snippets: Feed Reader Inclusion Tag

    Really simple 14-line tag for pulling RSS items into a Django template. Super-useful.

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  • Link // 06.27.2007 // 7:27 PM // 2 Comments

    iPhone Only: reader.mac.com

    Looks like Apple has developed an RSS reader for iPhone at reader.mac.com. Who wants to spoof their user agent string and see if they can get into this bad boy?

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  • Link // 05.23.2007 // 8:16 PM // 1 Comment

    Google pays $100 million for Feedburner

    The real implications of this probably have to do with advertising in feeds, but I’m personally more interested in the fact that this probably means I’ll be able to track my feed stats in Analytics. Sweet.

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  • Blog entry // 02.05.2007 // 11:16 AM // 14 Comments

    February Updates

    It’s been a while since my last entry, and while I don’t have anything really exciting to say, I do have a few little things to tell you all about — so it seemed like a good time for an update.

    Read on for some news on a couple of speaking engagements for me, and a new feed available for your consumption at JeffCroft.com.

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  • Link // 02.02.2007 // 6:02 AM // 0 Comments

    FeedBurner Awareness API Reference

    I’ve recently switched all my feeds over to FeedBurner. Turns out they have quite a nice-looking API for exposing the data they collect. I see more data mashups in my future.

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  • Link // 12.01.2006 // 5:52 AM // 0 Comments

    Why Yahoo is Backing Away from RSS

    First, I”m not sure Yahoo really is backing away from RSS. But if they are, there’s a perfectly good reason for it: RSS, as popular as it is with us geeks, is still not on the radar of most average Internet users. Most people simply don’t use it, or even sound very interested when you explain it to them. If, like Yahoo, you’re launching sites targeted at non-geeks, they may not be worth the hassle (or the lost pageviews).

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  • Link // 07.11.2006 // 3:37 AM // 0 Comments

    To All the People Who Say “NO! CSS does NOT belong in feeds”…

    Robert Hahn doesn’t agree with most of this site’s readership. He thinks RSS feeds should, in fact, include CSS style information. I feel like doing this breaks the simple syndication that is in RSS’s name. What I really want to know is: if you style up your RSS feed to make it just like your web site, what’s the point of having the RSS feed in the first place?

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  • Blog entry // 07.08.2006 // 2:55 PM // 45 Comments

    Does CSS belong in RSS feeds?

    It’s been a while since my last post, and I apologize. I said after my May 1st reboot I wasn’t going to post unless I really had something to say — and, well…I haven’t.

    And I don’t entirely have much to say right now, either. But I do have a topic for discussion. I just went round-and-round with Brian Livingston, an editor at WindowsSecrets.com, about his article entitled CSS Support is Poor in RSS Feed Readers. Brian believes that we web producers should be using CSS in our RSS feeds to make our content more readable — he talks about colors, typefaces, sizes, etc.

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  • Link // 07.07.2006 // 3:30 PM // 0 Comments

    CSS Support is Poor in RSS Feed Readers

    “While RSS news feeds are gaining in popularity, their support for Web-standard styles is lagging.” Uhh, correct me if I’m wrong, but RSS reader aren’t supposed to support site-specific CSS stylesheets, right? Wouldn’t that kind of defeat the purpose?

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  • Link // 06.01.2006 // 6:50 AM // 0 Comments

    Subtraction: Little Orange Icons

    Interesting discussion going on here. While I think Khoi’s icons are uber-cute, I do tend to agree with the bulk of the commenters in that I don’t believe the users need a choice in feed format, or even need to know what feed format they’re getting. Maybe if you want to tuck “advanced feed options” away somewhere for advanced users — but in general, one feed to rule them all, in the flavor of your choosing, is the way to go. And, if you need a label for the icon, then I suggest “feed.”

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  • Link // 02.23.2006 // 6:17 PM // 0 Comments

    How to Subscribe to TV Shows Using The Democracy Player, Bittorrent, & RSS

    This rocks. Nothing more to say.

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  • Link // 01.19.2006 // 11:16 AM // 0 Comments

    NewsFire 1.3 is out

    Although I still miss the three-paned view from NetNewsWire, the other interface goodness in NewsFire have made me “switcher.” This really is one of the most well-done Mac apps with regards to visual cleanliness.

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  • Link // 06.09.2005 // 2:05 PM // 0 Comments

    iNews, new Mac RSS aggregator

    iNews is a new RSS reader for Mac that looks like it could be quite good. probably not enough yet to make me ditch my NetNewsWire, but definitely something to keep an eye on. Aside: why are they so many great feed readers on Mac and almost none f

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  • Link // 05.17.2005 // 3:12 PM // 0 Comments

    How to make your own RSS screensaver in Tiger

    Just what it says it is.

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  • Link // 07.02.2004 // 3:05 PM // 0 Comments

    Ben’s Sweet XHTML Validation to RSS feed script

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