Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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  • Blog entry // 02.15.2011 // 11:11 AM // 24 Comments

    Go ’head, Mr. Lendle

    About a month ago, I got a call from Brian Ford, who happens to be my cousin. Brian’s wife, Carolyn, had come up with an idea and Brian wanted my thoughts. Amazon had recently rolled out a new feature that allows users to lend Kindle books to others using their e-mail address. This, in effect, means you can really only lend books to people you know (because you probably don’t know many stranger’s e-mail addresses). Carolyn’s idea was simple: what if there were a site that could hook you up with a stranger that has the book you want, so they can lend it to you?

    Although I owned exactly zero Kindle books and in the past five years have literally written more books than I’ve read, it sounded like a pretty great idea, and I was interested in building it. The first thing I did was call up my homeboy Nathan Borror, whom I trust implicitly on all things, but especially all things web and all things books. Nathan runs social book site Readernaut, and I figured he’d be able to help me understand the ins and outs of how a service like this might work, and he’d probably also know if something similar was already out. Nathan dug the idea and said wasn’t aware of anyone else already doing it. I was sold. That same night, I dug into Amazon’s Product Advertising API to see if I could make this thing happen.

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  • Blog entry // 07.30.2010 // 11:56 AM // 21 Comments

    Why I’m a hybrid. (Like a Liger. Or a Tigon. Or a Prius.)

    One of the most popular blog posts I’ve ever written was titled Django for non-programmers. In it, I explained that I was not a programmer, and had no desire to become one. The article, written over four years ago, was all about how people with very little programming experience can use Django to build cool stuff. And while I still think it’s true that Django lets non-programmers do some pretty neat things, a funny thing happened over the years: I learned to love being a programmer.

    Well…sort of.

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  • Blog entry // 03.03.2010 // 11:46 AM // 11 Comments

    Building BarStar

    Over the past few months, I’ve spent a lot of my free time working on a personal project centered around a social activity I’ve become pretty passionate about: karaoke. Karaoke? Yes, karaoke. Why? Because it’s fun, dammit. I could write a whole separate post on why I love karaoke and what makes a great karaoke performance, but my boy Jon Culver already did, so just read that, instead. But I did think I’d take a few minutes to write about the process of building BarStar, and how it came to be.

    Back when I was at Blue Flavor, Keith Robinson had this idea for a simple iPhone app. We were calling it “karaoke finder.” All it was really supposed to do was use your physical location to tell you where some karaoke is going down tonight near you. Simple, but very useful, especially for those of us who travel and want to find karaoke in a city we’re not familiar with. The idea kind of died as Blue Flavor fell apart last summer.

    Separately, way back in May, my good friend and fellow KC-to-Seattle transplant Scott Phelps and I had the idea to somehow make a karaoke game. Both of us were (and are) very interested in real-world social games like Foursquare and Gowalla, and wondered if such an idea could work for a niche hobby, like karaoke.

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  • Blog entry // 07.09.2009 // 8:47 AM // 33 Comments

    Goodbye, Blue Flavor.

    Today is my last day at Blue Flavor.

    For the past couple of years (and then some) I’ve worked with some of the brightest minds in the web community on all sorts of exciting projects. I’ve learned a ton about myself, the way agencies work, dealing with clients, and developing web experiences in the real world — a world that has timelines and budgets and limited resources and other potential pitfalls. Blue Flavor has absolutely the most enjoyable job I’ve ever had, and I think joining them was exactly the right move for me two years ago. But now, it’s time to move on.

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  • Photo // 11.15.2008 // 9:44 AM // flickr

    Cartoon of me on my deathbed in .net magazine

  • Blog entry // 11.05.2008 // 9:24 AM // 33 Comments

    It’s been a long time comin’…

    I’ll keep this short. Maybe.

    I think it’s important, as Obama himself said, to remember that this man getting elected doesn’t change anything in terms of our economy, the war, terrorism, and other major issues that confront our country. I firmly believe Obama will be a harbinger of change for those matters, but it’s going to take a lot of work from everyone to get it done.

    But on the matter of the color of Obama’s skin: change has been delivered.

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  • Blog entry // 10.26.2008 // 7:43 PM // 11 Comments

    World Tour 2008: Slides and commentary from my recent speaking engagements

    Over the past couple of months, I’ve been honored and excited to speak at five events in three continents. It was a lot of work and a lot of travel, but worth every bit. I’ve had the time of my life, met a ton of great people, and share and gained more knowledge than I ever could have imagined.

    I’ve always been happy to post the slides I present at conferences, and the recent talks are no exception. However, besides regular hour-long conference talks, I’ve done some full-day workshops that attendees pay quite a lot more for, and I’m not as comfortable posting those. I hope you understand.

    With that out of the way, here’s an overview of my recent speaking engagements:

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  • Blog entry // 09.17.2008 // 11:15 AM // 23 Comments

    What’s good in Sydney?

    Michelle and I will be spending some 20 hours this Friday and Saturday traveling from Kansas City to Sydney, Australia, and I couldn’t possibly be more excited about it. Since I was a kid, Australia has been at the very top of my list of “places to go someday,” and the fact that I get to do it with Michelle, and as part of a great event like Web Directions South is a testament to just how great a life I’ve had the privilege of leading over the past several years. I love travel and I love meeting and exchanging knowledge with the wonderful people in the web community, so the fact that I get to do both on a regular basis is just amazing (also thanks to Blue Flavor, which not only lets me do this, but actually makes speaking at events around the world part of my job requirements). I’m so lucky.

    As I said, I’m super stoked about going to Sydney, and I’m really looking forward to partying again with old friends like Jina and Josh, catching up with some great acquaintances like Scott and Cheryl and Daniel, meeting several of my tweeps in person for the first time, and also getting to know entirely new people.

    Having just returned from London and not had a ton of time to plan out our trip, I’m looking for advice: what should we do while in Sydney?

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  • Blog entry // 08.12.2008 // 5:25 PM // 3 Comments

    New: Podcast “conversations”

    This is just a brief post to let jeffcroft.com RSS readers know about something you may have missed: I’ve started a podcast, of sorts. Not so much a “show,” these are simple audio conversations between myself and other web designers and developers.

    Last week, I participated in a “callcast” on Kevin Fricovsky’s blog, How I Work Daily. A callcast, as Kevin calls them, is a relatively short, laid back, “call,” (performed over Skype) between him and someone else in the web industry that he records and posts. I really enjoyed doing it — Kevin was a great host and had great questions. For a long time, I’ve thought hosting a podcast could be fun, but I was unwilling to make the time commitment required to put together a smooth, well-produced show like This Week in Django or Boagworld. Kevin’s simple idea got me excited enough that I flat out stole it (sorry, Kevin!).

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  • Blog entry // 07.24.2008 // 10:05 AM // 2 Comments

    Fall speaking schedule

    As you may know, part of my job at Blue Flavor entails speaking at conferences, giving workshops, and so forth. This fall, I’ve got several events lined up, and I wanted to let you all know about them.

    First, I’ll be giving a workshop on building Django apps on September 8th in London. I’m again working with Carsonified on this, and I couldn’t be more excited about it. Having been to several of their events, I really believe no one out there runs web events more smoothly than Ryan and his team.

    The workshop will be an introduction to Django and will focus on building custom content management systems, making use of Django’s automatic admin interface, generic views, and template language. It’ll be a full-day workshop, and there are seats for up to 40 attendees. If you’re interested, register now!

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  • Blog entry // 06.30.2008 // 7:13 AM // 0 Comments

    Goin’ (back) to Kansas City

    I’ll keep this one short. Michelle and I have left our digs in Seattle and are moving ourselves into an apartment in Kansas City, Missouri this afternoon. Meesh and I absolutely love Seattle, but unfortunately, there are some personal matters we must tend to back here in the Midwest. We hope to move back to Seattle just as soon as possible — but it’s hard to say when that might be. I’ll be continuing to work for Blue Flavor for the foreseeable future; I’ll just be doing so remotely.

    The past year in Seattle has been perhaps the best of my life. I’ve enjoyed every minute of it. I love the city, all my great friends there, and my job with Blue Flavor. It’s tough to leave — but I guess you gotta do what you gotta do.

    See you soon, Seattle.

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  • Photo // 05.04.2008 // 2:26 PM // flickr

    Look who's tweeting about no pants!

  • Blog entry // 04.14.2008 // 8:57 AM // 27 Comments

    A brief word on my blog posts and links

    In the past couple weeks, I’ve received a few e-mails from folks wondering why my blog has been less active than in the past. The answer is pretty simple: I’ve been busy, and I haven’t had much time to write.

    However, I wanted to take a moment to point out that I post links almost every single day, and my “links” are different than most folks’ in that I write — sometimes at length — my thoughts, reactions, and opinions to the link in question. Also, I allow comments on my links, which is a bit unusual. In that sense, they’re basically mini-blog posts.

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  • Blog entry // 03.25.2008 // 7:04 PM // 19 Comments

    Seeking speaking opportunities, not too proud to beg.

    It’s no secret that I love to talk. If you don’t believe me, just ask my friends.

    In particular, I like talking about the aspects of our industry I’m passionate about in front of engaged audiences. Last year, I spoke at some of web design’s biggest events, including South By Southwest Interactive, Future of Web Design, and Webmaster Jam Session. This year, I intentionally took SXSW off, in part because I was scheduled to give a talk on typography in Spain in April. That event was canceled, and now I’m left with a totally empty schedule of speaking engagements.

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  • Blog entry // 02.16.2008 // 6:28 PM // 99 Comments

    More details on the redesign

    Last night, when I finished up the latest redesign of JeffCroft.com, I was tired of being on the computer and didn’t feel like writing much more than a somewhat-flippant “here it is” message. Today, after a good night’s sleep and reading 50+ comments in response to the new design, I’m prepared to talk a little more in detail about what I’ve done. I’d like to tell you a bit about the design, the color scheme, why I didn’t use tumblr for my tumblelog, and the CMS behind it all.

    Let’s get started, shall we?

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  • Blog entry // 02.15.2008 // 11:12 PM // 74 Comments

    It’s brown, yo.

    Yes, it’s a pretty drastic change for me. Yes, it only really works correcty in Safari (get over it). Yes, I did it pretty quickly. Yes, this redesign also constitutes an entire rewrite of my Django-based CMS. Yes, it no longer starts with www2. Yes, there are parts that are still unfinished. Yes, it’s a bit of an answer to tumblr. Yes, I did hide the “powered by Google” logo on my maps (shhh, don’t tell). Yes, I’ll be talking about the new design direction more in the near future. Yes, it’s light on dark (get over it). Yes, the job listings you seen on the sides of blog entries are selected based on the content of the entry. Yes, the text is smaller (get over it). Yes, I’m anxious to hear what you think.

    Yes, I’m going to bed.

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  • Blog entry // 01.06.2008 // 10:02 PM // 30 Comments

    Looking forward to the new year

    The past couple of years, I’ve posted a sort of year-in-review entry here at JeffCroft.com in late December or early January. I was getting set to do that again, and I decided I might rather look forward than back — at least for tonight. I may still write that year-in-review post, but right now, I feel more like making some goals for 2008 than reminiscing on 2007.

    It should be noted that I’m not particularly good at — or fond of — looking forward or backward. I’m very much a live-in-the-moment type of person. When I was at Future of Web Design in New York I heard Joshua Davis say, “If you’ve got one foot in the past and one foot in the future, you’re pissing on the present.” I love that line, as it perfectly sums up the way I tend to live my life. But, at the start of the new year, I’ll allow myself to look forward just a bit. Here are some things I intend to do in 2008…

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  • Blog entry // 11.25.2007 // 3:40 PM // 63 Comments

    It’s not the tool, it’s how you use it.

    Today, as I was looking through the referrers for this site, I found a comment from my now-co-worker D. Keith Robinson, dated December 4th, 2003. A few excerpts from the comment:

    It’s an age old debate. Flash vs. HTML vs. CSS — blah, blah, blah. I’ll hammer a few more nails into this dead horse if it’ll help get the message across. It’s not about the tool, it’s about what you do with it. … The problem usually is that some designer or developer latches on to a certain technology (it could be CSS, it could be Flash, it could be anything) and thereafter tries to solve every and all problems with it. … Flash is a tool, CSS is a tool. If you are working on the Web you’d probably want to have both in your “toolbox” and know how and when to use each. … A carpenter doesn’t try to build everything with a hammer, does he? Why should a Web designer be any different?

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  • Blog entry // 10.15.2007 // 4:28 PM // 12 Comments

    Hear me speak: Refresh Seattle, October 30

    If you read this blog regularly, you’ll remember that I had some thoughts on The New Layers of Web Development in a recent entry. Basically, I talked about how the full stack (from web server to server-side programming to client-side rendering) of a modern web apps works together, and how it may disrupt the traditional Web Standards advocate’s Structure/Presentation/Behavior view of things.

    What followed was a very hearty and useful discussion. After reading the comments, I’ve re-framed some of my opinions, changed a few others, and found better ways to talk about yet others. And I’m putting it all together in a presentation for Refresh Seattle that I call The Full Stack: Reevaluating the “Layers” of Web Development.

    My Refresh Seattle event is on October 30th at 6:00pm at the Ballard branch of the Seattle Public Library. I will be keeping the presentation fairly short — maybe 40 minutes or so, and leaving plenty of time for Q&A.; Like all Refresh Seattle events, there will be drinks, appetizers, and conversation afterwards at The Bar-Mar (probably my favorite lounge I’ve been to in my short time in Seattle).

    I really hope to see you all there! Even if you can’t come to the event, at least come to the Bal-Mar for drinks and such!

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  • Blog entry // 08.21.2007 // 7 PM // 5 Comments

    Upcoming speaking engagements and events

    Following Keith’s lead, I saw fit to drop a short post letting you all know about a handful of upcoming speaking engagements I’ll be participating in and events I’ll be attending. I hope to see many familiar faces and meet some new ones!

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  • Blog entry // 07.24.2007 // 1:07 AM // 31 Comments

    Top five things I’ll miss about Lawrence

    Barring any (more) unforeseen changes to our schedule, Michelle and I should be nearing Sioux Falls, SD this time tomorrow. We’re hoping in the car tomorrow evening and heading off to the great Northwest. We were supposed to leave on Friday — but our movers called today saying they’ll be here early. Thus, we also need to leave early in order to beat them to Seattle. No worries — I’m excited to get there and have a weekend to get settled before I start working in the new office on Monday.

    Guess how many turns there are on the 2000 mile route from Kansas City to Seattle? One. Yes, one. Take I-29N, hang a left on I-90, and that’s it. I thought that was amusing.

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  • Blog entry // 06.11.2007 // 12:19 PM // 74 Comments

    My Posse’s On Broadway

    Or, I’m moving to Seattle. Yes, it seems it’s once again time to press the double-arrow and skip ahead to a new chapter of my life and career. There are only a handful of companies in the world I think I might enjoy working for more than The Lawrence Journal-World (where I’ve spent the past year and a half) — and my path just happened to cross with one of them on a recent trip to the Emerald City.

    That company is Blue Flavor, and I couldn’t be more excited to announce that I’ve accepted a position with them in their office overlooking Lake Union.

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  • Blog entry // 03.13.2007 // 9:56 AM // 43 Comments

    A response to one especially harsh critic of our SXSW panel

    Last night, while drinking margaritas at The Iron Cactus, a woman (who will remain unnamed) came up to me and blurted out, “I respect your work, but damn your panel sucked!” I told her I was sorry she didn’t like it, and she proceeded to rail on for nearly 10 minutes about just how bad it was. I was a bit taken aback, and also a bit tipsy, so I just kept apologizing and thanking her for the criticism.

    I know I shouldn’t let one’s person’s feelings bother me much, but dammit, I’m human, and it does bother me. So, I thought I’d take a moment to respond to her, as well as anyone else who wasn’t too pleased with the panel.

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