Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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Items tagged opinion

  • Blog entry // 12.17.2010 // 2:31 PM // 23 Comments

    Almost certainly the world’s most comprehensive Seattle neighborhood guide

    I’ve lived in Seattle for about three and a half years now, and in that time, I’ve had several friends move here (or at least consider it). A couple years ago, one of my homegirls was thinking about moving to the upper left, and I crafted an extensive guide to Seattle neighborhoods for her. Since then, I’ve edited it several times and sent it to many others. I figured now is as good a time as any to go ahead and post the thing publicly.

    First, a few disclaimers:

    1. This is all based on my opinion. You may disagree, and that’s totally fair. Comments are welcome.
    2. It was originally written for, and it still sort of targeted at, a person who is young (or young-at-heart), single, and enjoys the nightlife. If you’re more of a family person, the opinions may not apply quite as cleanly.
    3. Several neighborhoods are left off, simply because I haven’t spent enough time in them to have an opinion. Frankly, I think the fact that in three and a half years I haven’t spent much time in them means they’re probably not worth living in.
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  • Blog entry // 01.28.2010 // 2:59 AM // 52 Comments

    iPad thoughts

    I’m not going to front: when I saw the iPad introduction today, I was initially disappointed. I was really hoping for revolutionary way to interact with a device — a whole new multi-touch interface. I was expecting this, and the fact that the iPad is, really, just a big iPod touch was a bit, well, underwhelming. Then I remembered something: the way we interact with the iPhone and iPod touch is fucking awesome. Like, best-UI-ever-created awesome. Why fuck with it?

    It’s totally cliche and douchey to say so, but the fact is, the iPad is just a big iPod touch. Seriously. That’s all it is.

    But is that so bad?

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