Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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Items tagged mobile

  • Blog entry // 08.06.2010 // 12:15 PM // 26 Comments

    On “Responsive Web Design” and the mobile context

    A few months back, Ethan Marcotte, a web designer and developer I have a great deal of respect for, wrote a great piece on A List Apart entitled Responsive Web Design. The gist of the article is that, by using CSS media queries, fluid grids, and flexible images, you can craft a single HTML page that “responds” to varying viewport sizes with different layouts, unique design elements, and more.

    It’s a great technique that has many, many potential uses. One use that quickly surfaced and got the attention of the web design community was the idea of using this technique to “mobilize” a site — that is, to make a single page that adapted its layout appropriately for mobile devices, such as smartphones. Back in June, I tweeted: “‘Responsive Web Design’ is way cool — but I rarely want to serve the same content to devices with different sized screens. It ignores context.” No one really paid any attention to me.

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  • Blog entry // 03.08.2010 // 9:48 AM // 27 Comments

    Foursquare versus Gowalla, round two

    A year ago, two exciting location-based social games launched at South By Southwest Interactive, the annual geek-fest that is something of a mecca for web nerds. After playing with both down in Austin, I wrote a blog post entitled A look at Foursquare and Gowalla. Although the post didn’t generate a ton of discussion, it is still consistently near the very top of my most-viewed-posts stats. A year ago, location-based social games were something of a novelty — now, they’re the hottest thing going.

    So, I thought I’d post a follow-up, letting you know what’s changed, why these two games may not be as similar as you think, and which I personally prefer.

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  • Blog entry // 03.03.2010 // 11:46 AM // 11 Comments

    Building BarStar

    Over the past few months, I’ve spent a lot of my free time working on a personal project centered around a social activity I’ve become pretty passionate about: karaoke. Karaoke? Yes, karaoke. Why? Because it’s fun, dammit. I could write a whole separate post on why I love karaoke and what makes a great karaoke performance, but my boy Jon Culver already did, so just read that, instead. But I did think I’d take a few minutes to write about the process of building BarStar, and how it came to be.

    Back when I was at Blue Flavor, Keith Robinson had this idea for a simple iPhone app. We were calling it “karaoke finder.” All it was really supposed to do was use your physical location to tell you where some karaoke is going down tonight near you. Simple, but very useful, especially for those of us who travel and want to find karaoke in a city we’re not familiar with. The idea kind of died as Blue Flavor fell apart last summer.

    Separately, way back in May, my good friend and fellow KC-to-Seattle transplant Scott Phelps and I had the idea to somehow make a karaoke game. Both of us were (and are) very interested in real-world social games like Foursquare and Gowalla, and wondered if such an idea could work for a niche hobby, like karaoke.

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