Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

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  • Blog entry // 10.19.2009 // 11:49 PM // 30 Comments

    Don’t tell me about your product

    Tonight, an interesting thing happened. A guy I don’t know contacted me via the contact form on this very site. I’m not going to the name the guy, his company, or his product, but this is more or less what he said:

    Hey Jeff! I just started following you on Twitter and I really like your site. I work at an interactive design and product company, myself. You tweeted tonight about something I haven’t heard of — what curious what that is. Thanks!

    Intrigued by this guy, who seemed genuinely interested in me, my work, and my social life, I did what any self-respecting web geek would do: I Googled him.

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