Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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Items tagged ljworldcom

  • Blog entry // 08.09.2007 // 9:26 PM // 123 Comments

    The myth of content and presentation separation

    One of the hallmark attributes of web standards-based design is the concept that proper use of semantic (X)HTML and CSS completely abstracts the presentation of a site from its content. One key real-world benefit of this separation is that come redesign time, one only needs to change or replace the CSS stylesheet, and needn’t lay so much as a finger upon the hallowed grounds we call markup. I’m here to say that this mantra isn’t much more than a fairy tale.

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  • Blog entry // 05.29.2007 // 10:45 AM // 27 Comments

    Typogrify: easily produce web typography that doesn’t suck

    Ever since I’ve worked at the Journal-World, I’ve lamented the fact that the typography on our sites left something to be desired. Straight quotes, widows all over the place, and so forth. And even though our programmers do care about typography (one of them is even quite the type nerd!), I had trouble getting the matter at the top of anyone’s (very long) priority list. I said I’d buy several beers for the first programmer to make John Gruber’s Smartypants a default piece of Ellington, the publishing system we develop and sell. Even that wasn’t enough of an incentive.

    That is, until we hired Christian Metts, a designer who also happens to be quite a good programmer. Christian must have really wanted those beers, because he went way above and beyond my request and created a library of Django template filters that is almost certainly the best thing to happen to web typography since Matthew Carter crafted Georgia. It’s called Typogrify, and it’s available at Google Code.

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  • Blog entry // 05.02.2007 // 2:35 PM // 19 Comments

    Django internships, Ellington jobs, an LJWorld.com redesign, and a short film review

    Once again, I haven’t updated the blog in a while, and I’m feeling guilty about it. Truth is, I’ve been quite busy over the past few weeks and haven’t had the time to come up with some ass-kicking, world-changing, earth-shattering blog post like I usually do (ahem).

    But there are a few cool things going on around here that are worth mentioning, including some job and internship opportunities, a redesign of one of our flagship sites, and a trip to what is almost certainly the great film about a typeface ever made.

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  • Photo // 05.01.2007 // 2:35 PM // flickr

    LJWorld.com redesign!

  • Photo // 04.26.2007 // 2:04 PM // flickr

    LJWorld.com, waayyyy back version.

  • Photo // 09.26.2006 // 8:32 AM // flickr

    BrandonInfo.com: homepage

  • Photo // 09.26.2006 // 8:32 AM // flickr

    BrandonInfo.com: homepage

  • Photo // 09.26.2006 // 8:32 AM // flickr

    BrandonInfo.com: Story Page

  • Photo // 03.01.2006 // 5:43 PM // flickr

    Trophy Case

  • Photo // 03.01.2006 // 5:43 PM // flickr

    Trophy Case

  • Photo // 03.01.2006 // 5:43 PM // flickr

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