Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

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Items tagged design

  • Blog entry // 03.02.2012 // 12:41 PM // 11 Comments

    How I’m implementing Responsive Web Design

    Responsive Web Design is hard. Really hard, actually. But I’ve recently been exploring ways to make it fit more neatly into my development workflow, and I thought it’d be worth sharing what I’ve learned. I don’t have all the answers, but I am finally to a point where Responsive feels worth the extra effort — and for me, that’s saying something.

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  • Blog entry // 01.23.2012 // 2:03 PM // 12 Comments

    What it means to be “responsive”

    Over the past couple of years, I’ve been tagged with a reputation of being somehow an opponent to the technique Ethan Marcotte coined “Responsive Web Design” in his seminal A List Apart article of the same name. Ethan defines Responsive Web Design as a technique that incorporates fluid grids, flexible images, and media queries to deliver experiences that accommodate today’s multi-device world, and he has vigorously defended his brand name against any suggestions that there are other ways (besides fluid grids, flexible images, and media queries) to achieve the same effective result.

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  • Blog entry // 09.21.2010 // 3 PM // 46 Comments

    On admin interfaces

    A few minutes ago, I tweeted the following: “Starting to feel like any site which requires a separate admin interface is not fully baked. Am I crazy?” A couple people responded asking for more details on what I meant, so I logged into the admin interface (or backend, or CMS interface, or whatever you want to call it) of my personal site, and started this here blog post.

    Which is ironic, because the point of my tweet was to say that, more and more, I’m wondering if these kinds of interfaces are necessary, or even helpful.

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  • Photo // 07.24.2010 // 10:23 AM // flickr

    Living Room

  • Blog entry // 12.15.2009 // 2:43 PM // 31 Comments

    Are web agencies design-heavy?

    Since I couldn’t fit my thoughts in 140 characters, this is a short post prompted by a discussion on Twitter today about development resources at web agencies. First, let’s define “agency.” When I say “web agency,” I mean a company that does web work for clients. This does not include internal teams, such as the web staff at a newspaper or university, nor does it include companies that build apps for themselves, like 37 Signals or Alamofire.

    My impression, which I’ll admit is entirely speculation and not backed up by any real facts, is that web agencies today may be under-staffed on the development side of things.

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  • Photo // 11.30.2009 // 1:25 PM // flickr

    Chistmas at the Croft/Buckley household, 2009

  • Photo // 11.30.2009 // 1:25 PM // flickr

    Chistmas at the Croft/Buckley household, 2009

  • Blog entry // 11.04.2009 // 9:20 AM // 12 Comments

    Authentic Jobs realigned

    If you’ve been visiting this site for a while, you know that I’m a member of the Advisory Board for Cameron Moll’s Authentic Jobs — almost certainly the best place for web professionals to find and post job opportunities. In the name of transparency, this means, roughly, that I help Cameron out with advice and other little things in exchange for a small cut of the profits from the site.

    Recently Cameron has been hard at work on the next version of Authentic Jobs, and it launched late last night. As you’d expect from Cameron, it’s a gorgeous site, with beautiful textures and type. But what’s more significant, from a job seeker’s perspective, is the entirely-rewritten backend. The listings’ metadata is now much more structured, which allows for more configurable searching and filtering. You’re also able to subscribe (via Twitter, RSS, or e-mail) to any search result.

    For employers, the site now allows for more customized listings, including company logos, formatted text, and anonymous e-mail address. What’s more, full-time listings now stay posted for 60 days, instead of 30. Jobs still cost the same amount to post: $250 for a 60-day full-time job, and $75 for a 30-day freelance gig.

    I did a very small amount of HTML/CSS development for the site, and it was definitely a fun one to work on. I think the end result is spectacular and a really big step forward for Authentic Jobs. If you’re a web designer, you’ll want to check it out — for the gorgeous design, even if you’re not currently in the job market.

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  • Photo // 04.11.2009 // 1:33 PM // flickr

    It's absurd how similar these three logos are…

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