Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with Simply Measured, and recently co-founded Lendle, a Kindle book sharing service.

Some of my past clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, Django, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

Link // 07.23.2008 // 10:11 AM // 0 Comments

Digital Web: Smart CSS Ain’t Always Sexy CSS

Suddenly it seems like respected web designers everywhere are starting to catch on to what I’ve been saying for a couple years now: established standards and best practices are great, but they are simply a means to an end, and we should always challenge them in cases where it seems like a different means to the same end might be more effective. “Perfect” can be, at times, the enemy of “good”.

I don’t necessarily agree with everything in Martin’s article, but I’m glad to see other big names beginning to jump on the pragmatic, but still standards-oriented, approach.

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