Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 08.17.2008 // 8:39 AM // 0 Comments

CounterNotions: Why Apple doesn’t do “Concept Products”

A really nice piece on “concept” products, such as those we see all the time from car companies, Nokia, Microsoft, and the like:

> It turns out that when capable designers are given real constraints for real products they can end up creating great results. In Apple’s case, groundbreaking products like the iMac, the iPod and the iPhone. Constraints have a wonderful way of focusing the mind on the fundamentals, whereas concept products can often have the opposite affect.

Design is all about constraints, and concept products inherently remove most of them. Apple seems to spend most of its time focusing on products I can build today (or in the near future), rather than on what might be possible 10 years from now.

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