Phil Thompson has a nice writeup on the Blue Flavor redesign where he questions the decisions to leave the company name out of the logo treatment, as well as the lack of a mini-description of what it is we do on the homepage. These are very valid points, but I think he’s justifies these design decisions himself when he says:
There is also the possibility that the due to (some of) Blue Flavou’s [sic] staff’s industry profiles, their core clients could be very clued-up on what they do and therefore don’t need it spelled out.
This is definitely true. Probably 95% of our work comes from clients who already know who we are and what we do, and already have a good impression of us based on reputation. These clients tend to be the ones we like working for the best, too; they respect us from the start, so they’re more likely to give us more creative freedom. So, in the end, I don’t think these decisions will hurt us. But, Phil is totally in the right to question them, as the same decision definitely wouldn’t work for every agency.
http://imgiseverything.co.uk/2008/04/13/web-agency-blue-flavor-redesign-website/
001 // Phil Thompson // 04.15.2008 // 2:43 PM
Thanks for the link Jeff. You’re right that Blue Flavor’s design decisions wouldn’t work for every agency - especially not small agencies.
I can all sit and question the design decisions of agencies like Blue Flavor, but there’s a reason why Blue Flavor are so successful and I suspect design decisions like this are part of that.
p.s. I love the brown site.