Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

Link // 10.05.2007 // 10:13 AM // 0 Comments

Bungie to split from Microsoft, become independent company

Ahh, full circle feels good. After a few years of playing Marathon, I remember sitting in a little theater at Johnson County Community College in Overland Park, Kansas, watching on a projection screen as Bungie introduced their next amazing Mac game — called Halo — during Steve Jobs’ 1999 MacWorld keynote address. Jaws everywhere were hitting the floor in astonishment. Of course, it was only months later that Bungie got bought by Microsoft, who was developing a gaming platform called xBox, and the Halo series became the single biggest reason for its success. It took two years for Halo to finally hit the Mac (and Windows), and the sequels were XBox only. Here’s hoping this means we’ll see Bungie titles on non-Microsoft platforms in the future.

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