Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 05.08.2007 // 9:34 PM // 1 Comment

Veen: The New Google Analytics

The new Analytics looks really great. So glad to see the work of the former Measure Map team seeing the light of day. Sadly, you can’t have it yet. The Analytics page hypes the redesign with screenshots, and then when you log in, it infoms you that you’ll get it “over the coming few weeks.” Annoying.

Visit site...


  1. 001 // posting it // 05.14.2007 // 6:56 PM

    sorry to disappoint you users who think you are going to be getting a great product.. you are not.. here are just a few of the issues I have seen..

    1. Buggy in Firefox
    2. Graphics are too large and text is equally as obnoxious
    3. Data that used to be viewable on the front page are now 3-5 levels deep ex. New maps - I used to be able to look at the executive summary and see where people came from and numbers right there. Now I have to do region/country/city before I can see anything - this is huge esp when monitoring activity of 500k visitors
    4. no network location cross-reference data — includes kw (no data)
    5. Cannot see all goal data at the same time
    6. Cannot compare visits, pageviews and conversions at the same time
    7. Not organized well - things do not follow a logical progression
    8. Items are difficult to locate
    9. No real navigational elements 10.Can only view 100 items at a time instead of 500 not bad on small sites, but on a large site where we get 1/2 a million visitors a month it is severely restrictive
    10. cannot sort data at all.. if it gives you back the lowest ranked kw there is now way to switch to the largest.. so with 55k kw’s i have no way to access data.. that is simple..
    11. no summary at the end of the column, so you have to scroll up to view the overall numbers (ie conversion rates or number of visits) etc etc etc…

    and this is just from the first 15 mins of using it. I will go back to the old til they force the new, but I think they made a horrible mistake - along the lines of IE 7 - it is a lousy product! Only people who use analytics for cursory data will be ok with this - if you are a heavy user for a corporate or high trafficked site these changes are going to severely limit your business model. I think it is time to reconsider our options.

Tags for this link