Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 03.27.2007 // 12:40 AM // 0 Comments

How to beat Google, part 1

Rich Skrenta has some great ideas here. I only disagree with number five, which says, “forget interface innovation.” I disagree in large part because I agree with number six, seven, eight, and nine — which are all about interface innovation. But aside from that little inconsistency, these are great tips on not just how to beat Google in the search area, but how to approach your competition (i.e. how you should be similar and how you should be different) for any web product.

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