Rich Skrenta has some great ideas here. I only disagree with number five, which says, “forget interface innovation.” I disagree in large part because I agree with number six, seven, eight, and nine — which are all about interface innovation. But aside from that little inconsistency, these are great tips on not just how to beat Google in the search area, but how to approach your competition (i.e. how you should be similar and how you should be different) for any web product.
Visit site...Jeff Croft
I’m a digital product designer and developer in Seattle, WA. I currently work with Simply Measured, and recently co-founded Lendle, a Kindle book sharing service.
Some of my past clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, Django, The Lawrence Journal-World, and the University of Washington.
I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.
How to beat Google, part 1
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