Jeff Croft

I’m a digital product designer and developer in Seattle, WA. I currently work with nGen Works, and recently co-founded Lendle, a Kindle book sharing service.

Some of my clients include Facebook, Microsoft, Yahoo!, Copious, The New York Review of Books, The Lawrence Journal-World, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

Link // 03.01.2007 // 8:14 PM // 1 Comment

AIGA redesign

Wow, Happy Cog has been getting it done the last few months, huh? Most recently, they’ve redesigned the site for the American Institute of Graphic Arts, which is about as prestigious a client as you can get, if you’re a designer. Jason Santa Maria is responsible for the graphic design, Dan Cederholm took care of the markup and CSS, and Zeldman was the creative director.

I feel like this move could start to help AIGA have more cachet within the web design community. They’re a great body, but they’ve always come off as not particularly interested in the web — this move shows that view may be changing.

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Comments

  1. 001 // Oliver Beattie // 03.02.2007 // 4:25 AM

    They’ve redesigned the site for the American Institute of Graphic Arts…

    So that’s what AIGA stands for! Thanks, Jeff!

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