Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

Link // 06.12.2007 // 5:55 AM // 0 Comments

Daring Fireball: WWDC 2007 Keynote News

Gruber has basically the same take as me on this year’s WWDC: meh. Leopard looks neat enough and I certainly do want it, but there’s nothing I’ve seen that really feels revolutionary. Everything is just nice incremental changes. The one exception — maybe — is Time Machine, but we saw that a year ago, so it didn’t feel that exciting this time around, either.

The iPhone-doesn’t-require-an-SDK thing was pretty lame. We’ve all known that you could — and that people will — build web apps targeted at the iPhone for six months now. That’s neat, but it’d definitely not the same as writing apps for the iPhone. The lack of real third-party development on the iPhone isn’t a deal-breaker for me, but it’s certainly a bummer. And it just doesn’t make very much sense. Every other mobile phone on the market today has downloadable third-party apps. Every single one. Steve’s lines about it reducing stability or security are bullshit. It’s god dammed Mac OS X, right? If so, then it has memory protection. If allowing third-party development for the iPhone is unreliable and insecure, then so is allowing third-party development for Macs. And yet, Apple allows that.

Apple should just say what it means: It is going to ride out the iPhone as a closed platform for as long as it can. Eventually, they’ll probably let some choice companies in on development for it. This is exactly the plan Apple has used with the iPod, and it’s worked beautifully. I don’t blame them for wanting to repeat it with the iPhone. But why can’t they just say it?

Safari on Windows was a nice surprise. Doesn’t affect me a lot personally, but I’m glad to see it happen.

And finally: does anyone else think that Steve Jobs is personally obsessed with Cover Flow? In reading the MacRumorsLive coverage of the Keynote today, almost every line ended with “Cover Flow.” Pretty much every app on Leopard and the iPhone now include some for of Cover Flow. Hell, even the Apple website now includes Cover Flow as a means of navigation. It’s just starting to feel like Steve’s pet gadget and I just have this impression of the designers at Apple rolling their eyes every time Steve asks for it again. “Well, guys, Steve pretty much liked the new version of iCal. However, he wants you to be able to browser your to-dos using Cover Flow. Yeah, I know. But, Steve said. Sorry, guys.”

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