Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

Link // 02.23.2007 // 5:07 AM // 0 Comments

Would Apple Mix DRM and Non-DRM Music at the iTunes Store?

Gruber has a nice article on how Apple might deal with the UI complexity of selling both DRM’d and non-DRM’d music on iTunes. He suggests a similar solution I’ve been touting — just don’t mention it by default. Some songs will be DRM protected and some won’t. People who really care about DRM (which isn’t most people) could turn on a preference to show the license or click something to get details — but most people don’t care, so don’t confuse everyone with it.

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