Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

Link // 08.21.2007 // 1:27 PM // 0 Comments

Airbag: Cross.

Although I didn’t complain about SXSWi’s crowdsourcing of the panels last year, I definitely think with this year’s insane number of submissions, it’s not going to work very well. People with a “name” aren’t going to have a chance. Maybe that’s what SXSW wants. But with 683 submissions and only 80 slots, there’s no doubt in my min that it’s going to be nothing but a popularity contest. Oh well — there’s always the parties.

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