Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 04.04.2007 // 1:45 AM // 1 Comment

Why Journalism Matters

I actually had the exact same experience Scott describes here. I read several blog posts on the Kathy Sierra situation, unable to really make sense of exactly what had happened and who was responsible. It wasn’t until the San Francisco Chronicle (read “real journalism”) reported on the story a few days later that I was able to understand it all.

Bloggers wrote what they knew. They wrote what the understood, and what they believed. That’s great. That’s what blogging is. But it took an act of journalism to make sense of it all in one cohesive story. This is why blogging is not journalism, and never will be.

Can journalists blog? Of course. Can bloggers be journalists? Sure. But they’re two very different acts — both will be vitally important to our media landscape going forward.

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  1. 001 // Baxter // 04.04.2007 // 8:44 AM

    Great link, Jeff. The primary currency for any journalist is trust. People - both sources and readers - have to believe that the reporter will do their honest best to get the story straight and complete. The truth, the whole truth, and nothing but the truth (three very different things), or as close as they can humanly come to it.

    Without that trust, a reporter is just some random guy writing stuff, no better than some loon on a street corner handing out his self-published manifesto on how the Illuminati and flouride are ruining America.

    Bloggers aren’t held to the same standard, and rarely do they aspire to it.

    Also, you’re right… that SF Chronicle article was the first coherent account of the whole mess I’ve seen. Up till now, I’ve felt like I was walking into the middle of a very long-running conversation.

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