Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 09.13.2006 // 5:07 PM // 0 Comments

Scott Rosenberg: Machine-readable data and human-memorable stories

Salon’s Scott Rosenberg comments on Adrian Holovaty’s recent blog post regarding structured data for journalism. He believes that storing data in structured formats is smart and useful — but he also believes that the traditional story is vitally important, as well, in part because “wordplay and nuance and music don’t fit easily into a database schema — but they’re how we encode data so it sticks with us long-term.” Hard to argue with that.

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