Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 09.06.2006 // 3:43 PM // 0 Comments

Adrian Holovay: A fundamental way newspaper sites need to change

Adrian fleshes out a premise he’s mentioned before: that news organizations need to “stop the story-centric world view.” The point is that most journalists already collect structured data, but they actually unstructure it by filtering it into a human-parseable “story.” That, in and of itself, is not a bad thing at all — but we ought to be keeping that structured data as well, because it’s the only thing that’s going to let us slice, dice, and reuse bits of the content in new, interesting, and useful ways. A truly great read. Don’t miss it.

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