Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Link // 11.16.2006 // 7:20 AM // 0 Comments

Perfection Meets Reality

A great article by Garrett Dimon on the realities of doing web design in the real world, using Khoi’s New York Times team as the case study. I am often irritated by people in our industry who seem to be oblivious to the business side of things, getting bent out of shape over imperfections that occur due to timelines and budgets. I wonder: do these people have real jobs with real bosses and real deadlines, or do they just tinker with their blogs all day?

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