Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

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June 2008

  • Blog entry // 06.04.2008 // 5:20 PM // 0 Comments

    Why we don’t skip Photoshop

    Yesterday, our friends at 37signals started an interesting discussion on their blog with a post entitled Why we skip Photoshop. But the post actually has very little to do with the actual tool (Adobe Photoshop), and is really more related to workflow.

    37signals doesn’t do a visual composite phase in the process of developing their products. Instead, they jump directly from rough sketches (on paper or in their heads) to development using HTML and CSS. At Blue Flavor, we go from rough sketches to creating high fidelity visual comps that look as close to the finished product as possible before diving into HTML and CSS.

    So who’s right? The answer is simple: we both are.

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