Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

Filter content

November 2007

  • Photo // 11.30.2007 // 11:01 AM // Seattle, WA // flickr

    Blue Flavor art installation?

  • Photo // 11.29.2007 // 2:27 PM // Seattle, WA // flickr

    Latest addition to the Blue Flavor office

  • Photo // 11.26.2007 // 3:04 PM // Seattle, WA // flickr

    It's the only blue beanie I gots.

  • Blog entry // 11.25.2007 // 3:40 PM // 63 Comments

    It’s not the tool, it’s how you use it.

    Today, as I was looking through the referrers for this site, I found a comment from my now-co-worker D. Keith Robinson, dated December 4th, 2003. A few excerpts from the comment:

    It’s an age old debate. Flash vs. HTML vs. CSS — blah, blah, blah. I’ll hammer a few more nails into this dead horse if it’ll help get the message across. It’s not about the tool, it’s about what you do with it. … The problem usually is that some designer or developer latches on to a certain technology (it could be CSS, it could be Flash, it could be anything) and thereafter tries to solve every and all problems with it. … Flash is a tool, CSS is a tool. If you are working on the Web you’d probably want to have both in your “toolbox” and know how and when to use each. … A carpenter doesn’t try to build everything with a hammer, does he? Why should a Web designer be any different?

    More
  • Photo // 11.22.2007 // 11:25 AM // Seattle, WA // flickr

    Michelle

  • Photo // 11.22.2007 // 11:24 AM // Seattle, WA // flickr

    Me

  • Photo // 11.22.2007 // 11:23 AM // Seattle, WA // flickr

    Jim lookin' sexy (and Meesh poking in)

  • Photo // 11.22.2007 // 11:23 AM // Seattle, WA // flickr

    Meesh

  • Photo // 11.22.2007 // 11:22 AM // Seattle, WA // flickr

    Birthday Boy

  • Photo // 11.22.2007 // 11:21 AM // Seattle, WA // flickr

    Mike and Chelan

  • Photo // 11.22.2007 // 11:21 AM // Seattle, WA // flickr

    Jim Ray, a 40, and a koozie

  • Photo // 11.22.2007 // 11:20 AM // Seattle, WA // flickr

    Keith looking scary

  • Photo // 11.22.2007 // 11:19 AM // Seattle, WA // flickr

    Tom and Chelan

  • Photo // 11.22.2007 // 11:19 AM // Seattle, WA // flickr

    Me, Jim, and Meesh

  • Photo // 11.22.2007 // 11:18 AM // Seattle, WA // flickr

    Hanging out for Tom's birthday

November 2007
Su Mo Tu We Th Fr Sa
28 29 30 31 01 02 03
04 05 06 07 08 09 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 01
By content type
By tag