Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

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May 2007

  • Blog entry // 05.29.2007 // 10:45 AM // 27 Comments

    Typogrify: easily produce web typography that doesn’t suck

    Ever since I’ve worked at the Journal-World, I’ve lamented the fact that the typography on our sites left something to be desired. Straight quotes, widows all over the place, and so forth. And even though our programmers do care about typography (one of them is even quite the type nerd!), I had trouble getting the matter at the top of anyone’s (very long) priority list. I said I’d buy several beers for the first programmer to make John Gruber’s Smartypants a default piece of Ellington, the publishing system we develop and sell. Even that wasn’t enough of an incentive.

    That is, until we hired Christian Metts, a designer who also happens to be quite a good programmer. Christian must have really wanted those beers, because he went way above and beyond my request and created a library of Django template filters that is almost certainly the best thing to happen to web typography since Matthew Carter crafted Georgia. It’s called Typogrify, and it’s available at Google Code.

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  • Photo // 05.29.2007 // 10:10 AM // Lawrence, KS // flickr

    Rollin' down the street…

  • Blog entry // 05.28.2007 // 4:13 PM // 13 Comments

    LOST-Theories.com source code update

    A year ago, I created LOST-Theories.com as one of my first Django projects and released the source code, with the idea that anyone interested in Django could use a full example from a working site to help them get off the ground.

    Over the past week, I’ve completely revamped that code base with all the knowledge I’ve gained since the original release (which, frankly, is a lot). Again, I’m releasing the course code.

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  • Blog entry // 05.25.2007 // 12:48 PM // 8 Comments

    An EPpy, a few LOST-Theories.com updates, tons of Django apps, and some dissapointing news about serestandar.es

    It’s been a while since I’ve written a blog entry. The reason isn’t because I’ve had nothing to say about the web. Rather, I’ve been working on a couple of web-related articles for other publications that should see the light of day pretty soon. I’m promise I’ll get back to my regular blogging schedule soon. In the meantime, here’s a handful of updates on various things.

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