Jeff Croft

I’m a product designer in Seattle, WA. I lead Design at a stealthy startup. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo!, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

But seriously, who gives a shit?

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September 2005

  • Blog entry // 09.29.2005 // 9:45 AM // 19 Comments

    LOST: Adrift

    I promise there will be posts here that aren’t about LOST soon. But, they won’t be today, because last night’s episode kicked ass. I suspect the causal watchers of the show (wait — are there casual watchers of this show?) might have been disappointed with the lack of progression in the Kate/Jack/Locke in-the-hatch storyline, but there were so many little details to pick up on in Season Two, Episode Two that it was all worthwhile.

    Here are some of the things I noticed.

    More
  • Blog entry // 09.27.2005 // 1:40 PM // 16 Comments

    LOST: Guys, where are we?

    So last night I finished LOST, Season One on DVD. I know there are a million LOST fan websites where people post their theories and speculations on the mysteries of the show, but I’ve not (yet) looked at them. I suspect that any theories I might have are far from original — I’m sure someone else had them before me. But I’m going to spill my thoughts anyway, because I think they’re interesting. Yes, I know I’m a year behind the curve here. Just bear with me.

    And so it begins with the most basic of questions.

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  • Blog entry // 09.26.2005 // 3:52 PM // 12 Comments

    Lost: One of several reasons I’ve been MIA on this blog for the past week.

    I’ve been sort of absent from this site for about a week. There are a number of things I’ve been busy with. Most of them are fairly good excuses to neglect this site — real work and the like.

    That having been said, I’ve become completely obsessed with ABC’s LOST. Yeah, I’m one of those people now. I didn’t watch the first season. No real reason — I simply didn’t get into it at the beginning and didn’t see a reason to start half-way through. But I noticed ABC was doing a one-hour recap of season one prior to their season two premiere last week, so I checked it out. And I was hooked. Just like that. If you haven’t, you simply must check this show out.

    Yesterday afternoon, I bought the season one DVDs. There are 25 episodes. Seven DVDs. Last night I watch the first four DVDs (16 episodes) in a row. I was up until four o’clock. I couldn’t stop. I watched episode 17 on my lunch break today. I’m hoping to finish them all before Wednesday’s new episode.

    So, if you don’t hear from me for a few days, It’s because I’m lost in LOST. See you on the flip side.

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  • Photo // 09.17.2005 // 10:50 AM // flickr

    Bacardi Red Hot Road Trip in town

  • Photo // 09.17.2005 // 10:50 AM // flickr

    Bacardi Red Hot Road Trip in town

  • Photo // 09.16.2005 // 12:24 AM // flickr

    Willam

  • Photo // 09.16.2005 // 12:24 AM // flickr

    Jenny and I

  • Photo // 09.16.2005 // 12:24 AM // flickr

    Jenny and I

  • Photo // 09.16.2005 // 12:24 AM // flickr

    Mary in hysterics.

  • Photo // 09.16.2005 // 12:24 AM // flickr

    Mary in hysterics.

  • Photo // 09.16.2005 // 12:24 AM // flickr

    I ain't sayin' she a gold digger…

  • Photo // 09.16.2005 // 12:24 AM // flickr

    I ain't sayin' she a gold digger…

  • Photo // 09.15.2005 // 9:44 AM // flickr

    A car made out of computer parts.

  • Photo // 09.11.2005 // 3:12 PM // flickr

    Jesse and Michelle

  • Photo // 09.11.2005 // 3:12 PM // flickr

    Jesse and Michelle

  • Photo // 09.11.2005 // 3:12 PM // flickr

    Michelle

  • Photo // 09.11.2005 // 3:12 PM // flickr

    Michelle

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