Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

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August 2005

  • Blog entry // 08.31.2005 // 3:51 PM // 20 Comments

    Hold ‘Em: Why I hate calling

    Although there are some incredibly successful no-limit Hold ‘Em players that make a living (quite literally) by calling a lot (see Daniel Negreanu), I believe that calling is almost always the wrong strategy for anyone who is less than an expert player.

    Calling is generally a sign of weakness. But that is not the real problem with calling. The real problem is that you gain no information by calling. Poker is a game of incomplete information, and every action you make at the table should be made in an effort to gain more information about your opponent’s hand.

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  • Blog entry // 08.30.2005 // 1:55 PM // 29 Comments

    Sept. 7th Apple Event: My money’s on video.

    I know the word on the street is that Apple plans to introduce the iTunes-compatible phone (reportedly manufactured by Motorola and sold by Cingular) — and they might. but I’m inclined to think Apple has something bigger up their sleeve. Consider:

    • The invite to the upcoming event says, “1000 songs in your pocket changed everything. Here we go again.” Would Apple really remind us that we had 1000 songs in our pocket a few years back when the iPod came out and then introduce a phone that holds only around 100 songs?
    • The iTunes-compatiable phone is said to be a Motorola product, not an Apple one (Apple only made some software for it). I find it hard to believe Apple would be holding a huge event to intro someone else’s product.
    • The hints that Apple is dropping suggests they feel they have a pretty revolutionary product on their hands. Is an iTunes-compatible phone such a thing? It doesn’t seem like it to me. iTunes on a phone seems like a natural evolution of an existing successful product. I think this event is more likley to intro an all-new product or product line.

    My best guess is we’re finally going to see a video-capable iPod. You heard it here first. :)

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  • Photo // 08.28.2005 // 2:22 PM // flickr

    Kansas Night Sky

  • Photo // 08.28.2005 // 2:22 PM // flickr

    Kansas Night Sky

  • Photo // 08.27.2005 // 2:42 PM // flickr

    Adrienne and Becky tend bar.

  • Photo // 08.27.2005 // 2:42 PM // flickr

    Adrienne and Becky tend bar.

  • Photo // 08.27.2005 // 10:48 AM // flickr

    The Electric Slide

  • Photo // 08.27.2005 // 10:48 AM // flickr

    The Electric Slide

  • Photo // 08.27.2005 // 10:48 AM // flickr

    Becky is a ham.

  • Photo // 08.27.2005 // 10:48 AM // flickr

    Becky is a ham.

  • Photo // 08.27.2005 // 10:48 AM // flickr

    Audra, Gracey, and Becky at Fat's

  • Photo // 08.27.2005 // 10:48 AM // flickr

    Audra, Gracey, and Becky at Fat's

  • Photo // 08.25.2005 // 11:40 AM // flickr

    Giant purple hula gorilla.

  • Photo // 08.25.2005 // 11:40 AM // flickr

    Giant purple hula gorilla.

  • Photo // 08.25.2005 // 8:08 AM // flickr

    Joe's Tap Room

  • Photo // 08.25.2005 // 8:08 AM // flickr

    Khrysti at Joe's

  • Photo // 08.25.2005 // 8:08 AM // flickr

    Khrysti and Becky

  • Photo // 08.25.2005 // 8:08 AM // flickr

    Khrysti and Becky

  • Photo // 08.25.2005 // 8:08 AM // flickr

    Bartender Beck

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Aggieville in Neon

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Aggieville in Neon

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Probably my favorite place to hang out in the 'Ville

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Probably my favorite place to hang out in the 'Ville

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Khrysti and Me

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Photographic evidence that Khrysti is drunk.

  • Photo // 08.25.2005 // 8:05 AM // flickr

    Khrysti and Me

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