Jeff Croft

I’m a product designer in Seattle, WA. I recently worked at Simply Measured, and previously co-founded Lendle.

Some of my past clients include Facebook, Microsoft, Yahoo, and the University of Washington.

I’ve authored two books on web and interactive design and spoken at dozens of conferences around the world.

I’m currently accepting contract work and considering full-time opportunities.

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August 2004

  • Blog entry // 08.31.2004 // 11:56 PM // 13 Comments

    iMac, G5 Style

    If you read my blog regularly (and really, why wouldn’t you?), you know that I was really hoping Apple would be more clever than the Sony-inspired all-in-one-design iMac G5 design that everyone had been speculating on. I wrote about it just last week. So now that the new iMac is official, how do I feel about it? Not great, but not as bad as I thought I would.

  • Blog entry // 08.30.2004 // 2:52 PM // 1 Comment

    Designer iPods?

    Puffy's hPodAfter seeing P.Diddy’s diamond-encrusted hPod, furnished him by HP for last night’s VMAs, I’m wondering if Apple should pursue partnerships with fashion designers, creating branded versions of the iPod.

  • Blog entry // 08.27.2004 // 1:16 PM // 68 Comments

    On the Forthcoming iMac

    Everyone knows a new iMac is set to be introduced at Apple Expo Paris in a few days. There are even supposed “spy photos” of the new iMac in the wild (for the record, they don’t seem very believable to me). All the talk is of an all-in-one design with the motherboard and drives housed behind the LCD display — similar, perhaps, to the Sony W Series, V Series, or even the 20th Anniversary Mac from ancient history.

  • Blog entry // 08.26.2004 // 1:29 PM // 7 Comments

    More on iPod Compatibility

    Rolling Stone magazine reports that Microsoft “made several overtures” to Apple to get iPod support for its upcoming music store. According to the same source, Apple rebuffed those overtures. Microsoft will be opening its music store on September 2nd, according to the article, a few days after Apple Expo begins in Paris. Something is amiss here….

  • Blog entry // 08.26.2004 // 10:12 AM // 1 Comment

    My new favorite piece of spam.

    I received this piece of spam today and found it rather hillarious. Note that I’ve removed the URLs in order to avoid advertising for this putz.

    Dear Jeffrey A. Croft

    There are over 41,232,181 active domains as it stands today. Each day 41,129 domains are added to the tally waiting to be designed. This is the best time in history to be a professional Web Designer!

    No wonder people de-value design.

  • Blog entry // 08.23.2004 // 10:03 AM // 13 Comments

    The iPod and the Media Morons

    According to MediaPost’s Media Daily News, “the vast majority of consumers are unaware that an Apple iPod digital music player only plays proprietary iTunes files.” Perhaps that’s because it’s not true.

  • Blog entry // 08.20.2004 // 9:34 AM // 4 Comments

    Gmail, anyone?

    I’ve decided I want a gmail account. If anyone still has invites to give and wants to hook me up, I’d be forever grateful!

    Update: I got one. Thanks, Wilson!

  • Blog entry // 08.19.2004 // 4:19 PM // 1 Comment

    I’ve been Zeldman’d

    So it turns out a lot of people visit Jeffrey’s site. Who knew?

    The Great and Powerful Zeldman linked to my little “More Design, Less Standards” blurb the other day and he’s already managed to climb up to number eight on my ShortStat’s all-time referers list (ShortStat Hat Tip: Shaun Inman). Traffic has gone through the roof (at least by the standards of this site). Crazyness.

    Thanks, Jeffrey. I owe you — both for your book, which finally convinced me to dive fully into standards, and for crippling my pathetic little server. :)

  • Blog entry // 08.19.2004 // 2:26 PM // 10 Comments

    Want a free iPod?

    Alright, everyone else is doing it, so why not me?

    Seem that is legit. Seriously. It looks like a scam, but this Wired article, plus many Internet reports confirming iPod receipt has me convinced it’s for real. So what the hell, I’ll give it a go.

    But I need your help.

    The way this deal works is that I sign up, choose my iPod, and then participate in one “online offer”. There are many to choose from, but an example is a 45-day free AOL for Broadband trial. Mostg are free and easily cancelable. If I do my one “online offer” and get five friends to do one as well, I get an iPod — free. but here’s the cool part. In the proces of helping me out by doing an offer, you’re also signing yourself up — which means you, too, are eligible for an iPod!

    So, if you don’t mind, use my referer link, sign up, and let’s all get us some free shit. Your choice — new 20GB iPod or any iPod Mini. Word?

  • Blog entry // 08.16.2004 // 2:39 PM // 0 Comments

    Rockin’ the Little Apple

    As of this past weekend, I’m now an official resident of Manhattan, KS, which likes to call itself “The Little Apple.” And “little” is a good word for it.

    Manhattan is home to Kansas State University, my new employer. KSU is, insofar as I can tell, interested in three things: football, football, and football. Not that there’s anything wrong with that! KSU is an agricultural school that is pretty good size (just shy of 25,000 students, I believe), but smaller than the University of Kansas (which, incidentially, is interested in basketball, basketball, and basketball). Manhattan is a college town in every possible expression of the phrase.

    I’ve always considered myself a “big city kinda guy,” so I was a bit unsure how I’d feel about coming to Manhattan, which is not only a very small town, but a bit more rural than I’m used to (not to mention the fact that I was moving farther away from my girlfriend, my daughter, and just about everyone else that matters to me). Now that I’ve been working here a couple of weeks, tough, I think I’m going to like it. As it is a college town, it has a very young and hip sort-of feel — unlike most of its more, shall we say, “hickish” surroundings. Seems to me that a college town is probably the next-best-thing to a big city.

    Anyway, I did manage to get fully moved into my new apartment, and it’s pretty darn nice. Aside from not having a garage, it’s nicer than the place I have been living, so I’m excited about it. I’ll have to post some pictures of my pad (you know, for the other metrosexuals in the audience) once I get it all set up.

  • Blog entry // 08.13.2004 // 1:08 PM // 4 Comments

    Teens with Electronics Hate their Families

    This made me laugh….

    A survey of British youngsters aged 11 to 14 found that 80% have their own cellphone, most have a television and a DVD player and/or VCR in the bedrooms, and 25% have their own computer, and that they generally prefer spending time alone in their rooms chatting with friends online (or on their cellphones), playing video games, or watching TV rather than spending time with their family. This is especially disturbing news because before the rise of inexpensive electronics teens and pre-teens absolutely loved hanging out with their parents all the time.

    — Peter Rojas, Engadget

  • Blog entry // 08.12.2004 // 2:36 PM // 11 Comments

    More Design, Less Standards

    Well, maybe not less standards.

    I read this little musing over at Zeldman today, and couldn’t help but agree. I started getting hardcore into web standards a couple years ago, and latley I’m begining to feel as though I’m “over it.”

    Oh, don’t get me wrong. I still believe in standards wholeheartedly and will, of course, continue to use them on any site I have influence over. My point is simply that I’ve become more interested in visual design, usability, interface, etc. than in debating the significace of standards and the differences in the way we use them. I’m finally working for an orgination that “gets it.” I don’t have to be an advocate anymore — I can just be a designer.

    Really, I think it boils down to the fact that standards is, for me, no longer something new to focus on. Instead, it’s second-hand. It’s baseline. It’s the default. I can’t not write standards-based code anymore. It just happens.

    And that’s a great place to be, I think.

  • Blog entry // 08.10.2004 // 8:25 AM // 0 Comments

    One more reason TiVo rocks.

    From Engadget:

    Brian Teasley, a member of band/cult the Polyphonic Spree, didnât think much of it when one of his checked bags didnât show up after a flight from Dallas to Birmingham, Alabama, but airport security in Dallas sure did. They freaked out over a custom-made microphone in his bag, and after shutting down five gates, DFW International Airport security officials proceeded to use a bomb disposal robot to remove the bag from the terminal and take it an open field. Unaware that all of this was going on, Teasley managed to fly home to Birmingham (so basically his bag wasnât fit to fly but airport security didnât see any problem with letting a person who may have been trying to bomb the plane get on board)…

    So howâd he prove that his explosively rocking microphone wasnât actually an explosive device? He gathered all of the police and security officials around his television, where he showed them a recent episode of Craig Kilborn of the band performing (with said microphone) that he still had stored on his TiVo.

  • Blog entry // 08.09.2004 // 4:46 PM // 5 Comments

    Google, Page Rank, and The Epicenter of Hold ‘em Tables

    Derek Miller, a writer and weblogger from Vancouver, recently posted an entry on his personal site about increasing your Google page rank. I couldn’t agree more with what he has to say. In essence, he suggests that good, valid code, useful content, and lots of referring links constitute the holy trinity of Google page rank.

  • Blog entry // 08.06.2004 // 10:30 AM // 4 Comments

    Shark Repellent

    A new “shark repellent” currently being tested in the Bahamas has been shown to ward off Carribbean reef, blacknose, lemon, and nurse sharks.

    For those who don’t watch Shark Week religiously as I do, these four species are about as dangerous as, say, grasshoppers. So, until they prove this works on white, bull, tiger, oceanic whitetip and mako sharks, the only purpose it really serves to is to make your dives less exciting.

  • Blog entry // 08.06.2004 // 9:13 AM // 4 Comments

    I *heart* New Toys

    My new job at Kansas State University has granted me access to a few new toys, thanks to purchase requests and the on-campus compuer store (which, thankfully, carries Apple products). Specifically, I’ve been using an AirPort Express, a PalmOne Zire 72, and the Bloglines web-based RSS reader.

  • Blog entry // 08.05.2004 // 11:08 AM // 12 Comments

    Linux vs. Mac on the Desktop

    According to IDC, Linux has taken the number two spot away from Mac OS in regard to desktop operating systems. I find this hard to believe. I’d love to know how they count the dual-boot configurations (I’d be willing to bet over 70% of Linux desktop installations also have Windows installed — and a handful are dual-boot Mac/Linux, too).

    But that’s not really the question I have here. I want to know why anyone would choose Linux over Mac OS X as a desktop operating system. I can only think of two reasons, and they are both very debatable:

    • Cheaper hardware on the x86 platform (like I said, it’s debatable. Macs have gotten much cheaper than they once were).
    • You are an uber-UNIX nerd. And I do mean uber. Mac OS X and it’s BSD subsystem should satisfy all but the absolute most hardcore Unix geeks — and I should know.
  • Blog entry // 08.01.2004 // 5:29 PM // 1 Comment

    Think Different(ly)

    Nathan, over at Playground Blues, posted this one his site recently and it reminded me of what a freaking great commercial it was. I just had to post it here, too, so I can always find it when I want to read it again.

    Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

    Update: I’ve posted a QuickTime video of the original commercial, if you want to see it. (10MB, 60 second video)

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